While shopping the other day, I noticed that Edy's Ice Cream looked like it had taken a dexatrim or something...it was really strange. I proceeded to compare the size of Edy's to the other ice creams and found that YES...they have decreased their package size (while still charging the same amount???). INCREDIBLE! I love Edy's Ice Cream...perhaps my favorite of ALL ice creams...but not anymore.
Here's the rub--what they said to me was "hello shopper...we here at Edy's feel as if you are too ignorant to notice a smaller size, so we'd rather take the chance that you don't notice than increase the price." REALLY! Does anyone else think I am wrong to get so bent out of shape over this? It really seemed like trying to pass off a paper written in Courier New (with a small increase in the top and bottom margins) as a paper written in Times New Roman. I did the same thing in an undergrad sociology paper. So yeah...I guess maybe I shouldn't hold some corporation to a higher standard than a lazy college student?
So I did what any ticked off consumer would do and contacted Edy's with my ranting. I received three coupons in the mail along with a nice generic letter from the CEO (or more likely a spring semester intern). The idea of using those coupons makes me sick. AYE AYE AYE! I guess its back to the drawing board for my nightly (and I do mean nightly) ice cream fix :-)